The Atlanta HipHop Film Festival recently announced the marketing partners for this weekend's festival.  DV8 Magazine is providing the official Film Festival commemorative publication.  [ProHipHop partner site Hip Hop Press has a media partnership with DV8 magazine.]

Two grads have put their UCSB education to use by mixing and marketing a new alcohol energy drink dubbed Catalyst.

TORONTO - Coca-Cola is planning to use Toronto as a test market for a new coffee brand and has leased space for a 4,000-square-foot store in Yorkville, sources confirmed yesterday.

Forbes.com printed a story in its online edition on Friday that suggested the soft drink maker was planning to set up a restaurant chain to take on Starbucks Corp.
Coke spokesman Andras Kallos said yesterday the company is always looking for growth and that "fresh-brewed beverages" are part of that plan.

Dislike the taste of other energy drinks? Take fate into your own hands and create your own energy drink using your favorite juice or soda and an Umph tablet. Simply plop an extremely portable Umph tablet into the beverage of your choice and it quickly dissolves giving you true effervescent energy on your own terms. Umph has just a hint of a lemon-line flavor so it's virtually flavorless. And the effervescence means it's both fast acting and efficiently absorbed into your body.

Caffeine, in its various forms, is the most widely used behaviorally active drug in the world, and for many college students it is a daily physical dependence.

The Department of Psychology at the University of New Orleans recently published a study saying that four out of five college students consume caffeine on a daily basis. Students use the drug to keep up with the rigorous schedule of college life from maintaining a job to cramming the night before a major exam.